7 Reasons Museums Should Share More Experiences, Less Information

Today’s audiences crave unique EXPERIENCES that have the ability to do much more than inform. Now more than ever, when we decide to leave the house, we want to be surprised, moved, enlightened, and even transformed. Text on giant colorful panels. Text on animated touch screens. An interactive here and there.  I'm not saying that exhibit design can't be dynamic, but I do think we museum people are still too in love with disseminating information.