Museums with a Single Focus: How to Attract the Non-Enthusiast
One thing narrowly focused museums have in common is a small but loyal fan base. And when museum staff is surrounded by undying devotion, it’s hard to focus on the people who DON’T come to your museum.
Museums, Can We Stop Letting Objects Control the Narrative?
In focusing solely on the experience and the story we wanted to tell, we freed ourselves from the constraints of objects that either didn’t exist or didn’t tell the right story. Hallelujah! It was like a weight had been lifted. Suddenly anything was possible.