Meaningful, in-person experiences inspire visitors to feel something -- wonder, togetherness, purpose. I’ve written about why we need more of these in museums, but how do you make them? I have an experience design process that I use and I conduct workshops to teach it to others. But I wanted to find out how other people design. How do they make the magic happen? I reached out to some of my museum experience heroes – the Indiana Historical Society and Second Story Studios.

Today’s audiences crave unique EXPERIENCES that have the ability to do much more than inform. Now more than ever, when we decide to leave the house, we want to be surprised, moved, enlightened, and even transformed. Text on giant colorful panels. Text on animated touch screens. An interactive here and there.  I'm not saying that exhibit design can't be dynamic, but I do think we museum people are still too in love with disseminating information.